Would this intro keep you reading?This article will help your credit union advance their progress on digital transformation.Yeah, probably not. In fact, I bet I lost some of you just with the implication. Oh well, perhaps you can share with them what they missed.5 Years in 6 MonthsWe talk a lot about digital transformation. I get it. It’s something I’ve tried to keep top of mind for over a decade. And the need continues. Especially now.You already recognize that 2020 moved us 5 years forward in digital expectations. Or 3. Or 10. The number doesn’t really matter. What’s important is that if you were lagging in December, you’re way behind today.Are you stepping up to the challenge? Every credit union I speak to or work with is with a passion. They’re taking new member expectations seriously. The transition from branch-focused to ITM, app, and touchless tech is rapid.So why does the title say it’s not about digital transformation?Because it isn’t. Digital adaptation is just the most visible component. The rest is harder, but more important to your survival long-term. And yet, it’s what credit unions, at their core, should be best at achieving.It’s the Mission, EverywhereYou already know all this. I’m just here to assemble it into a single section. To make it easy for reference … and inspiration (I hope!).Consider this one geek’s manifesto to what he hopes our industry can become. Scratch that, what he knows our industry can become.Credit unions claim to be a unique form of financial cooperative. Not-for-profit, member-owned, community-focused … you know the rest. So why do most people see it as just another bank?To be clear, I’m not looking for a new “Open Your Eyes” campaign. I’m challenging you to be what that promotion says you are.Over two years ago, I wrote a series of articles about the Credit Union Which Could Be. Immediately followed by Member Relationships Which Could Be, it challenged you to imagine, then make real, the best version of you.So let’s take it to the next level, together.The Credit Union That Should BeWe spent a lot of energy on what could be. After what we’ve seen economically and socially, it’s time to focus on what we should be. For everyone. Providing innovative and traditional services through digital channels, while making your priority be authentic connections. Human to human. Whether it’s through Zoom, a plexiglass divider, or back in the world of “normality”. Standing up against predatory lenders, and supporting policies to improve financial wellness, even if those affected aren’t your members. Because 1) they could be and 2) your mission doesn’t exclude people. Normal Is Anything ButIf 2020 has taught us anything, it’s that you can’t take normal for granted. And sometimes, normal for you is awful for someone else. So we listen, learn, and change.Because change is inevitable … and sometimes rapid.The Community That Should BeThe great thing about being part of the credit union industry is that so much of what’s being asked of companies, governments, and people is already part of your mission.To drive for inclusivity isn’t changing what you believe. It’s just being specific in achieving that goal.To expand financial literacy, assistance, and long-term policies are all core to the cooperative principles.As you look at the challenges in society, and the challenges within your own institution, it becomes apparent that the credit union which should be is also the community we want to become.So get loud. Get active. Share your mission. Make it clear that your goals are society’s goals. Heck, for over two decades, this industry has taken real action to recognize that Black Lives Matter.The credit union movement was built by women. Yes, all the way back to that special day in Estes Park!And credit unions work to ensure that who you are and who you love has no impact on your ability to enjoy all possible financial opportunities.So Is Transformation Just Being True?We began this discussion thinking about how transformation was more than just digital. Yet now, it appears we came full circle. What makes credit unions special is that they’ve already made so much of this transformation.Now it’s time to be authentic to your roots. And spread the word. And listen. And learn.You know credit unions really are special. From MSR to collections agent to CFO, the mission needs to be top of mind and actionable at every level.People love working for Apple, Patagonia, or REI (the largest cooperative) because of the culture and how they feel a part of contributing special things to the world. Your credit union is no different.Be true to your mission and you’ll always be on the right side of history. Plus, you may just become known as the “cool bank” who treats people right. Lobbying. Yes, really. By supporting candidates who are good for members (ie. people), even if they still have more to learn about your regulatory goals. Living the mission, whether in daily operation, hiring practices, or lobbying. Standing up for the oppressed in society, both socially and financially. To expand financial access to those who thought they never had a choice … or the option. Because you know financial security raises communities.Taking advantage of digital schooling to contribute your own financial literacy efforts straight into their “classroom”. By getting staff involved, because the human connection is essential.Because when young people understand money, they can make better decisions that help them and others for a lifetime. To do all this because they’re the right things to do, not because they may make the institution bigger or more powerful. Because when your shareholders are also members, your decisions must always benefit them. Bring that obsession with societal benefit and inclusion into your core operation. That means not endorsing everyone who pledges to vote “no on CU taxation”. Understand you are more than a place for people’s money. More than the “cheaper bank”. To be the institution for which people are proud to display their card. And on that point, give them awesome card options! Making the credit union a place someone wants to work (props to a forgotten post on LinkedIn calling for CUs to become the “cool” new workplace). To build a career. To help others. 8SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Joe Winn What do you get when you mix auto loan programs with a desire to help others? Well, approaches that make a difference, of course. So what do you get when … Web: credituniongeek.com Details
There was once a time when the idea of Wisconsin going into Ohio State’s back yard and signing a hot basketball recruit who had been offered a scholarship by the two-time defending national champion, Florida, would’ve been met with laughter. But Bo Ryan and the Badgers did just that this week, as Garfield, Ohio, prep star Robert Wilson declared at a press conference Wednesday that he will be attending the University of Wisconsin.”Wisconsin has been recruiting me for the past year. They have good coaching there and I know I can fit into their organization, so I felt more comfortable choosing Wisconsin,” Wilson told the Capital Times.Wilson, a junior at Garfield Heights High School, located just outside of Cleveland, had been pursued by Wisconsin for more than a year after being noticed by UW assistant Greg Gard. Wilson is now the third member of the Badgers’ 2008-09 recruiting class, joining forward Jared Berggren and guard Jordan Taylor, both from Minnesota. At 6-foot-4, Wilson averaged 17 points, six rebounds and 3.5 assists during his junior season and has attracted much attention, with more sure to come. Along with Wisconsin and Florida, Wilson reportedly has been offered scholarships from Cincinnati, Virginia Tech, Xavier and Iowa, while also receiving attention from Penn State.The Badgers still have one open scholarship remaining, which could either be used for next season or to add a fourth recruit to the incoming 2007-08 class, which includes Madison native Keaton Nankivil (forward), Oshkosh product Tim Jarmusz (guard), and Jon Leuer, a forward from Orono, Minn.Burke makes tourneyDespite a disappointing season that didn’t include a single conference win for the UW women’s tennis team, senior Caitlin Burke earned an at-large bid for singles competition in the 2007 NCAA Division I Women’s Tennis Championships Wednesday.With a 16-7 overall record this season, including a 10-2 mark this spring season, Burke was one of 45 at-large players selected. The competition consists of 64 players, 19 of which earned automatic qualifications. Northwestern’s Georgia Rose earned the automatic bid for the Big Ten Conference.Even with an injury that kept her out of the singles lineup for almost two-months, Burke played well for the Badgers this season. She continually represented the team in the Fila Collegiate Tennis Rankings and achieved the highest ranking of her career at No. 14 during the Feb. 21 poll. Burke currently sits at No. 31 in the latest poll released April 30.Of the top 16 seeded singles players, Burke has faced five of them, including the No. 1 seeded Audra Cohen from Miami. Burke played Cohen back on Feb. 1 at the USTA/ITA National Team Indoor Championships in Madison, and put up a fight, but could not knock off the No. 1 ranked player in a 6-4, 6-3 loss. That was the last match Burke played before returning to the singles lineup March 31. It was also just one of two losses this spring season for Burke.–UWBadgers.com contributed to this report.