Related posts:No related photos. Comments are closed. Land Rover tees up staff morale boosterOn 20 Jan 2004 in Personnel Today Previous Article Next Article Land Rover’s UK workers are being given the opportunity to hone theirgolfing skills after huge interest in the game was shown during a pilot schemerun at the company’s manufacturing site in the West Midlands. Golf lessons were highlighted as being high on many employees’ wish lists bythe company’s Associate Development Scheme (ADS), which aims to boostproductivity and staff morale by enabling staff to take up non-work-relatedstudies or hobbies. Land Rover is now offering one-to-one coaching sessions withlocal professionals from the Professional Golfers’ Association. More than 500 employees each year are expected to take advantage of tailoredlesson packages, all funded by the ADS. The ADS is an independent organisation within Land Rover formed by a jointinitiative between unions and Land Rover management in November 2001. Sian Hewkin, ADS co-ordinator, said the development scheme enabled employeesto undertake non-work related education, training and development of their ownchoice they would otherwise not get the opportunity to pursue. “It provides employees with the initiative to learn new skills and canlead to a qualification,” she said. Each of Land Rover’s 11,500 employees receives £160 to spend on a variety ofcourses.