Kenya Kalling campaign targets one lakh Indian visitors

first_imgKenya Tourism Board has launched a consumer promotion and travel trade incentive campaign, #KenyaKalling for the India market to target one lakh visitors. ‘Kenya Kalling’ is a special incentive program in conjunction with the Kenya Airways.Kenyan students in India performed a cultural folk dance, wherein not only the audience but Kenyan Ambassador to India, H.E. Florence Imisa Weche also joined in and shook a leg.Details on Kenya Kalling can be accessed through two separate websites, www.magicalkenya.com/kenyakalling (for travellers) and www.kenyakalling.com (for the Indian travel trade). These two websites are of great importance as they provide a wealth of information on exciting deals. Agencies can also register to participate and win exclusive prizes and incentives.Kenya Airways has launched a very attractive, all-inclusive airfare of Rs 25,538 for a return trip from Mumbai to Nairobi which can be booked on their website www.kenya-airways.com.Hildah Ogada, Assistant Regional Marketing Manager, Kenya Tourism Board, said, “India is now the third-largest tourist source market for Kenya. We have seen a growth of over 30% during January to July, over the same period last year. India has grown as a source market and has tremendous potential to grow further. We are now targeting 100,000 visitors from India by 2018.”Kenya Tourism Board has been undertaking several consumers as well as trade initiatives to further increase arrival from India. Recently, they took Indian filmmakers to India with a vision to promote tourism aspiration among Indians for Magical Kenya.Ogada further said, “Kenya has been well established as a leading safari destination, now we want to promote its splendid white sand beaches, water sports, Golf and other unique natural treasures to new-age Indian travellers. We are launching this ‘Kenya Kalling’ campaign and plan to invest more through other initiatives like association with Indian Cricket, celebrities and other consumer brands. We shall continue to invest more in the future as we aim to make India our number one source market for Kenya.”last_img

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